The Classic Pomade is the strongest holding water-based pomade. With even and smooth application, the Classic Pomade also allows adjustments of hold strength based on the water content in your hair. When applied on damp hair, a lighter hold is achieved, and when applied on dry hair, a stronger hold is achieved. While the strongest hold is achievable on dry hair, the Classic Pomade is also reactivatable for easy re-styling just by applying a bit of water. Washing has never been easier as the Classic Pomade rinses off clean and easy after your day.