The Gel Pomade is a water-based pomade. With a vitamin B5 infused formula, the Gel Pomade brings the best of both worlds by both hydrating your hair and allowing you to style your hair as you like. With even and smooth application, the Classic Pomade also allows adjustments of hold strength based on the water content in your hair. When applied on damp hair, a lighter hold is achieved, and when applied on dry hair, a stronger hold is achieved. The Gel Pomade is also reactivatable for easy re-styling just by applying a bit of water. Washing has never been easier as the Gel Pomade rinses off clean and easy after your day.